Rich results

 Another reason for implementing structured data is the spectacular shiny stuff our robot heroine promised: rich results. Rich results are enhanced search results and they come in many forms, from star ratings to fully enhanced recipe snippets. Many are powered by structured data, but sometimes, you get them without doing anything — besides having an awesome site, of course.

Here is an example of a structured data powered rich result:

This is a recipe result (not currently supported by Yoast SEO)

With the new structured data implementation in Yoast SEO 11.0, you get a firm foundation to build on. While you’ll have a bigger chance of getting rich results by using Yoast SEO, there’s no guarantee that you’ll get them — in the end, the search engines decide who gets what.

Here’s a selection of what we do at the moment. You can find a complete overview of all Google’s current rich results in the Search Gallery:

Logo and social profiles in the Knowledge graph

If you have an Organization, you can get its logo to show up in the Knowledge panel. The same goes for social profiles. Simply add these in the settings of Yoast SEO and they’ll eventually show up.

Your organization might get a Knowledge panel like the one above