Earlier this year, we added a new feature to our Premium plugin, the inclusive language analysis. Now we’re excited to say that we’re also bringing it to Yoast SEO Free. Why? Because we believe that using inclusive language is essential in making the web a better place.
Taking a stance
We believe that inclusive language is so important that we wanted to make sure that everyone (who wants to) can use this feature. Not only does it make you less likely to exclude people and alienate them with your content, but it’s also becoming more important in SEO every day. If you want to take advantage of this new feature, head to your features settings in Yoast SEO to turn it on. This is also available in Yoast SEO for Shopify.
Does inclusive language matter for SEO?
You might wonder why we added a check for inclusive language in Yoast SEO, a product focused on improving your SEO. Using inclusive language helps you reach a wider audience and avoid alienating potential customers. It aims to create content that’s accessible and understandable to as many people as possible. This leads to more people returning to your website, sharing your content, and even buying what you sell.
It simply helps you to write content that doesn’t exclude people. Content that doesn’t alienate or even offend a portion of your audience. Which, especially as a business owner (or website owner), you don’t want to do. And that can happen easily without you even realizing it. Google also points out the importance of using inclusive language in your content. You can learn more about this in our post about inclusive language and SEO.
The inclusive language analysis in Yoast SEO
This new feature works pretty similarly to our other analyses by giving you real-time feedback on your text with the use of traffic lights. Here is an example of what it looks like when in use:
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