Search Engine #3. Baidu
Worldwide Search Engine Market Share: 7.34%
Meet Baidu, the third-largest search engine with a 7.34 percent market share.
This search engine is China’s largest. In fact, Baidu absolutely dominates the Chinese market with 74.73 percent of the market as of February 2019. In comparison, Google has managed to capture only 2 percent of China’s search engine market.
Baidu was founded in 2000 and has its headquarters in China’s capital, Beijing.
It’s one of the largest artificial intelligence and internet service companies in the world. That said, Baidu holds very little influence outside of China.
It’s worth noting that China has the “largest and most sophisticated online censorship operation in the world.”
This is often referred to as “The Great Firewall of China.”
So, for Western search engines like Google to enter the Chinese market, they must comply with strict and complex censorship laws and regulations.
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