If you have a site representing a person, you can add the necessary social accounts. Your image will be grabbed from Gravatar. You can set this in Yoast SEO. Not every person will get a Knowledge graph panel — there’s more at play here. Google combines this input with other sources to build a panel. Once you have one, you can claim it and suggest edits.
Articles
Search engines might do cool stuff with articles marked up with
structured data. For news publishers, this is important because this
might also mean a top spot in the news carousel. For this, you need NewsArticle Schema in your articles and our News SEO plugin provides this for you. Yoast SEO itself, automatically adds regular Article
structured data to your articles, including information about the
author and how the page connects to the main entity of the site.
Local business
Our Local SEO plugin
takes care of everything you need to get your local business correctly
visible in the search engines. You can add opening hours, geographical
information, contact information, business locations — including
multiple locations under one name, et cetera.
Breadcrumbs
A breadcrumb is a navigational tool that helps searchers and search engines figure out where they are on your site. If you activate this in Yoast SEO, you might get something like this in the search results:
Products
Our WooCommerce plugin adds a cool possibility for getting rich results for products. If you combine this with other structured data, you can get really expansive rich results in search results with ratings and everything. You can also be featured in image search and different product carousels. In addition, Pinterest will pick up the main product on your page more easily.
Structured data is hot
This article, including the adventures of our little robot, aims to show you a small sampling of structured data powered search results. Working with structured data was always hard, but we’re fixing that — and you don’t have to do much for it! If you want to learn more about structured data, we have a free Structured data for beginners course and an Understanding structured data course that goes into more detail.
Yoast SEO 11.0 has a completely rebuilt structured data framework that adds more sensible, and more importantly, interconnected structured data to your site. Search engines can pick this up and do interesting things with. We’re not done yet, because we have a lot more cool stuff coming up!
Read more: Schema structured data is hard, but we’re making it easy
No comments:
Post a Comment